Live Your Fairytale | GUESS
Fashion Ad Campaign
GRAPHIS SILVER AWARD IN ADVERTISING | 2023
Silver Regional ADDY Award Winner in Elements of Advertising | 2023
Silver Regional ADDY Award Winner in Elements of Advertising | 2023
Guess is looking to promote their new line of puffer winter jackets. In this integrated advertising campaign, Guess takes the story of Red Riding Hood and modernizes in a way that portrays the red jacket as the tool in defeating the wolf and giving the character power. This is done by altering lines from the original story to fit the narrative of a resilient and fearless Red Riding Hood. The model is seen walking through the woods as if she were Red Riding Hood with the altered lines in handwritten typography.
DEVELOPMENT
