Plush&Stuff
Integrated Brand and Ad Campaign, Interactive Spaces
Plush & Stuff believes in the power of a fluffy, plush friend. We bring the definition of a stuffed animal to life — unconditional love, friendship, and security. We do this by creating an exciting experience where a child in need can choose a gently used stuffed animal and make it their own personalized friend.
This integrated branded campaign is rooted in illustrating an emotive word based on the feeling that is being expressed. All the media comes together to create a story through each component that would connect a child in need to a lonely stuffed animal who longs for a new adventure.
INTEGRATED AD CAMPAIGN
STORE GRAPHICS AND COMPONENTS
The new friends are able to pick up matching friendship bracelets, plus
some stickers and buttons to match.
some stickers and buttons to match.
INTERACTIVE ELEMENTS
Those who visit in-store are able to place their new plush friend on a small podium,
the stuffed animal will animate to life on big screen and say hello!
the stuffed animal will animate to life on big screen and say hello!
DEVELOPMENT
