15th Annual Designathon | KUCD
Event Branding and Social Media
Designathon is a 12-hour non-stop design marathon where Kutztown University Communication Design students and faculty work together to create work for local non-profits. The theme for the 2022 event was based on an old school field day. Adventurous teams came together to expand their portfolio, work with real clients, and give back to the community. The branding emulates field day elements with sporty illustrations reminiscent of elementary school games that is carried throughout posters, postcards, the menu for the day, social posts, web banners and the name tag.