The Twist for Every Twist | Twizzlers
360 Branding & Ad Campaign, Web Design, Interactive Spaces
This integrated advertising campaign promotes Twizzlers as the perfect snack that completes every movie experience. The Twizzler has been taken as a character and has been illustrated into parody movie posters to show that it’s the starring role in any movie genre — whether it be romantic, action, autobiographical, horror, or mystery. The Twizzler will not only dominate the movie theaters by replacing all posters in the light-box displays, taking over the concessions stand and making a star appearance in the previews but also take over Times Square for a period of time. All the media produced will be promoting National Cinema Day where every movie go-er who purchases a ticket on September 3rd will get a free pack of Twizzlers.![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/f0682125-5108-4905-8f66-248d83f6cef2_rw_1920.jpg?h=6a7bc3613b2bc4d11ee93911535e8521)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/8ebe2e9f-083f-46df-9ee6-2bfcebb4e1b9_rw_1920.jpg?h=56604146ca37fc9b111c2c1544cb5b6c)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/83a64390-50d1-40f2-900d-e642ee7b16a7_rw_1920.jpg?h=925db52681be9681a92db771cec0f1e2)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/545cb9d1-6a72-4913-a891-0632e3d22b75_rw_1920.jpg?h=7835f6b758c20df4dc92e8f6ce6cedec)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/55e2198f-3751-4c67-89fa-b7d80e85f7b6_rw_1920.jpg?h=33af1f900fab000ba1e2c07741fba109)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/d7953126-1856-4da4-ba0d-ba08486eab74_rw_600.jpg?h=58bd40ff2e2ee743529a47ea816a1bb4)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/ac36e4d1-955a-448a-960f-0565d73c31c8_rw_3840.jpg?h=a237a2ad505ecd671445590dea81f968)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/0fb7d2de-6296-4768-9d04-29d5ac45b8a8_rw_1920.jpg?h=4c8c9bf0c464c249291cc7bc386fd547)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/e52a5437-70dd-4ed6-9854-1cc7ac7540e7_rw_1200.jpeg?h=15b53a1d4b4b7475fd19d8ecf14aedc2)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/723e0257-cc9d-42d9-b82c-dc727cd2842b_rw_1920.jpg?h=78604a1ea2c1d1d31d4797f08b3c343e)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/020194f5-a1f2-4dbc-8c43-fb912b4195af_rw_1920.jpg?h=594fd242353d6dcf32c5440710597203)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/48587112-c9d9-443b-962e-e0c9557700d7_rw_600.jpg?h=b5a428454819f468726b41c22933303c)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/a7cd8773-8ed8-4747-b8e5-ec7364aeea7f_rw_600.jpg?h=b35ea609953b059e317ff936b92fea82)
![](https://cdn.myportfolio.com/1f7a500c-088e-4438-becd-b63af553aa3e/521e6c15-ffbc-4db9-9d7f-ef622918d79d_rw_3840.jpg?h=04e14bfc77ca9f9dbf255525b1d7d9af)
MOVIE PREVIEW TRAILERS
To capture the movie experience fully, we took our posters and made mini preview trailers to entice the movie-goers and keep them in loop for what's in store for National Cinema Day.
DEVELOPMENT